According to a Moroccan proverb, the Earth is a peacock and Morocco is its tail. Moroccans are proud of their home: hospitable people, breathtaking landscapes, impressive castles and colorful markets.
But Morocco is also a modern, technology-driven country with a highly developed infrastructure and a wide variety of media, headlined by Rabat-based Maghreb Arabe Presse (MAP), the Moroccan public news agency founded in 1959. , MAP completed a transition to IP, with the installation of Lawo broadcast technology in its radio production studios.
The project was carried out by Lawo’s Moroccan partner, LTS Network, based in Casablanca.
The extensive technical update encompasses three radio studios and two television studios and is entirely based on IP technology. Lawo was chosen because of the company’s audio mixers’ true-IP workflow, which allows operators to access any audio source available on the network at any time; all the more important as MAP offers its international programs in Arabic, English, French, Spanish and Tamazight (the language of the Berber people).
After LTS Network won the project in 2018, a meticulous in-place upgrade was launched. CEO Hassan Eddahbi explains: “The radio architecture includes two control rooms, two small studios and another large studio that can accommodate several guests. Lawo’s sophisticated radio AoIP solution enables fast operation and an easy work environment for talent.
“The Ruby consoles in both control rooms have proven efficiency and audio quality, and their workflow is more intuitive and less complex than competitors’ offerings,” Eddahbi continues. “The consoles make it possible to quickly switch between different control rooms and choose the desired environments in record time, whether it’s broadcasting live or recording for later use. They also make it possible to host the three studios at the same time during the same broadcast! Together with the Lawo team, we were able to fulfill all the client’s wishes for this project.
In addition to Ruby mixing consoles, MAP radio studios are equipped with Lawo Power Core DSP mixing engines and I/O nodes. These integrate the studios with adjacent vocal booths, called “stuttes”; the setup then connects the studios and studettes to MAP’s big big studio at the push of a button.
“The project requirements were quite demanding,” says Eddahbi. “New technical solutions and customer-defined workflows had to be adapted and fully integrated into the overall network. But we knew we could rely on our team and Lawo’s engineers – and on Lawo’s IP technology. MAP, LTS and Lawo worked very closely together and we managed to set up a scalable IP infrastructure for our client.
Finally, notes Eddahbi, the new installation of MAP helps to make them sustainable: “Choosing the ‘right’ network is very important these days, not only to meet the needs of the present, but also to meet the needs of your audience in the future. Future as Good With Lawo, MAP is well placed to meet all the new challenges that the future holds.