“We have made significant investments to localize the Snapchat experience for the Indian community. We have added culturally relevant content, developed very active and creative local designer communities, and invested in local products, marketing initiatives and support. linguistic, ”he added.
Spiegel noted that these efforts to bring a localized experience to Indian Snapchatters have helped the company reach the milestone and that the company “will continue to anchor our efforts around celebrating local culture and talent, while empowering, by developing and providing resources to our community. Indian designers “.
Snapchat’s app allows users to share photos with friends and offers filters and lenses compatible with augmented reality.
Snap has also partnered with a number of brands in the country. The company announced a strategic partnership with Flipkart, a local e-commerce marketplace, to develop innovative augmented reality experiences for e-commerce.
This will be Snap’s first e-commerce partnership in India, and Snap’s camera kit will be an integral part of Flipkart’s “camera store”. Through this partnership, shoppers will be able to begin their e-commerce shopping and engagement journey through Snapchat AR.
While Flipkart already has an AR-compatible camera, the integration of Snap’s camera kit will enhance its capabilities to provide consumers with the ability to view a wider range of products in categories such as fashion, wearable technologies and more over the next few months in a more immersive way.
“The e-commerce landscape in India is changing rapidly with millions of new customers from all geographies looking for richer online experiences. This partnership will herald a new era in the e-commerce industry, enabling easy access for customers while driving thousands of dollars in growth for our sellers, ”said Jeyandran Venugopal, Director of Products and Technology at Flipkart .
Snapchat is also enabling virtual trials with brands like Sugar Cosmetics and MyGlamm adopting Snap’s AR beta buying program to provide consumers with virtual beauty and makeup trial experiences.
Additionally, Samsung Mobile launched a “Fun Mode” feature to integrate some of Snap’s AR lenses into their native camera app, and extended this partnership locally with their Made in India-M smartphones.
Snap said India is the first and only market where Snapchat has distribution partnerships with all of the major Android OEMs (original equipment manufacturers), totaling over 100 million devices in India.
By preinstalling Snapchat on devices, Snap reduces the friction for onboarding new Snapchatters, encouraging them to try out the app as an engaging new way to visually communicate with their friends, he added.
“Augmented reality is at the heart of Snapchat’s offerings in India. Our efforts to stay culturally relevant and deliver unique AR experiences have resonated with 100 million Indian Snapchatters … We aim to partner with more local creators in India to increase the number of amazing experiences available to Snapchatters, ”said Bobby Murphy, Co-Founder and CTO of Snap.
He added that Snap’s intention is to make augmented reality more accessible, useful and convenient than ever.
Snap in India sees a 70% increase in new net advertisers in 2020 in industries such as consumer goods, e-commerce, entertainment, video streaming, mobile wallets, tech OEMs and more. Over the past year, Snap has worked with ITC Yippee Noodles, Intel Evo, LG, OnePlus, Spotify, Swiggy, and others.
Snap also recently launched Creator Marketplace, which allows brands to connect directly with creators and pay them to produce branded content with 100% of the transaction going to the creator.