Agadir’s beautiful white sand surrounds the coastline, making it Morocco’s ideal destination for a sun, beach and sea holiday.
The main attraction for many people is relaxing on the beach.
Agadir is also a fantastic starting point for day trips and longer trips to the villages and sights of the Souss Valley and the Anti Atlas if you want to combine sunbathing with sightseeing.
Sticking to the coast, the fortified seaside town of Essaouira and the surfing hamlet of Taghazout are also within day trip distance of Agadir, so there’s enough to pull you away from the sun lounger .
See our list of top attractions and things to do in Agadir for suggestions on where to go.
1. Relax on the beach in Agadir
Agadir is known for its beaches. It’s one of Morocco’s most popular beach destinations, with visitors from across Europe flocking here year-round to top up their tans.
Summer is peak season, with domestic visitors flocking to the Atlantic coast to escape the oppressive inland heat. Many European package visitors come in the spring and fall, when the skies are still clear and the days are still warm.
Agadir beach is surrounded by some of Morocco’s largest resorts and a variety of amenities, including a variety of cafes and restaurants, as well as umbrellas and deckchairs for hire. Many beachfront hotels offer visitors private stretches of sand.
2. Admire the scenery from the Kasbah
The 1960 Agadir earthquake destroyed most of the city’s ancient architecture, leaving the hilltop Kasbah of Agadir as the city’s only real historical feature.
The kasbah was built in the mid-16th century, when Agadir was an important trading hub. Only the ramparts remain today, although this walled region was once the walled city of Agadir, intended to protect this seaport from invasion.
The walls and gate remain in good condition, and their hilltop location affords superb panoramic views of the city of Agadir below and the Atlantic coast beyond.
The greatest photographic circumstances are in the late afternoon.
3. Visit downtown Agadir.
Some fascinating monuments of the new urban center of Agadir offer a 3 days tour from Marrakech to Fes sunbath.
The Great Mosque is a modernist style building unlike any other mosque in Morocco.
The Amazigh Museum (Passage Ait Souss) in Marrakech, in collaboration with the Tiskiwin Museum in Marrakech, exhibits part of Bert Flint’s ethnographic collection. The museum is a fantastic place to start learning about Moroccan Amazigh (Berber) culture and art.
The Tribute Museum of Agadir (Avenue President Kennedy) was built in memory of the devastating Agadir earthquake of 1960, which devastated the city, and has an impressive collection of black and white images from the early 20th century .
4. Go to Crocopark.
This wildlife sanctuary, 14 kilometers east of Agadir, is home to Nile crocodiles, which were unique to Morocco until the early 20th century but have since been wiped out by uncontrolled hunting.
You will be able to see and learn about these fearsome monsters up close in this park dedicated to their protection, in a setting meticulously constructed to imitate their natural habitat.
The park’s gardens are home to a wide variety of flora, both native to the Agadir region and exotic, and the park staff who provide Excursions in the Moroccan desert of the site are quite knowledgeable about both crocodiles and plants.
5. Plan a trip to Essaouira as part of your vacation.
Essaouira, 173 kilometers north of Agadir, is one of Morocco’s most popular seaside towns, listed as a UNESCO World Heritage Site for its 18th-century seafront fortifications.
Inside the medina, strolling in slow motion while appreciating the restored architecture and exploring the many small art galleries and souk shops selling local produce is the order of the day.
The western wall of the medina dominates the roaring waves of the Atlantic. The Skala du Port is the ideal place to photograph the ramparts. This tower overlooks the fishing port of Essaouira and is located on the southern edge of the western wall.
You come to Essaouira for the atmosphere rather than the specific tourist attractions, but the museum of Sidi Mohamed ben Abdullah, located inside the medina, is a must.
The museum, housed in the house of a former pasha, presents regional art, a rich ethnographic collection and a history of local musical traditions.
6. Day trip to Paradise Valley
This charming ravine, located about 60 kilometers north of Agadir, is a great place to get a taste of Moroccan country life.
Day hikes here along defined hiking trails pass through almond and olive orchards, and small settlements, all with views of the Atlas peaks rising in the distance.
Locals picnic here on weekends, so visit the valley during the week for a more peaceful experience.
It’s also a great place to get fresh local produce. Local honey and argan oil are sold at several small kiosks along the road.
7. Stroll through the fortified medina of Taroudant.
Taroudant, located 88 kilometers east of Agadir, is one of the most important historic settlements in the Souss Valley, which became an important trans-Saharan trading city in the 16th century.
The city is surrounded by massive adobe walls with spectacular defensive gates that stretch for about seven kilometres.
Many people come to shop in the winding streets of Taroudant’s souk after walking or enjoying a horse-drawn carriage ride around the ramparts. Silver jewelry is very popular in the city. The main shopping area is the Souq Arabe.
The kasbah district of Taroudant is well worth a visit, but be prepared to get lost in the maze of small streets.
Taghazout is a great place to learn to surf.
Taghazout, Morocco’s most popular surfing destination, is synonymous with sea, surf, swimming and sand.
During the summer months, the beach here is particularly popular with Moroccan visitors and can get very crowded. Surfing is available year-round, although October through March are the peak months.
Taghazout is a popular location for novices learning to surf as there are dedicated surf operators offering specialist surf vacation packages, training and surfboard rentals.
The town is a quiet, laid-back village 23 kilometers north of Agadir, and can easily be visited on a half- or full-day trip from the town.
9. Hiking in the countryside of Tafraoute
Tafroute is the archetypal Moroccan mountain town, set in a dramatic mountainous landscape of pink and orange rocks, and a sanctuary for walkers, hikers, mountaineers and nature lovers.
This quiet village is located 166 kilometers southeast of Agadir in the Ameln Valley of the Anti-Atlas region, surrounded by orchards and palm groves and surrounded by rocky cliffs and mountains.
A stay here is a great contrast to the bustling modernity of Agadir and allows you to see Moroccan rural life.
You can relax and take in the scenery, while more energetic tourists can take advantage of the many hiking options.
The Ait Mansour gorges and ancient rock art near Annameur are not to be missed.
10. Go shopping in the souks of Tiznit
Lucky you, jewelry collectors. Tiznit is one of the greatest sites in Morocco to buy Berber jewelry, which makes for a wonderful and truly unique souvenir from your vacation in Morocco.
Tiznit is surrounded by spectacular fortifications which were not completed until the 19th century and are located at the end of the Anti-Atlas mountain range, some 97 kilometers south of Agadir.
The medina (old town) is a maze of winding lanes within the walls, with many souk (market) streets offering traditional Tiznit jewelry and other handicrafts.
If you want a taste of local life, come on a Thursday when Tiznit has its weekly market.
11. Birdwatching at Souss-Massa National Park
This national park, located 65 kilometers south of Agadir, is one of the best birdwatching sites in the country, with many species for experienced observers.
The 330 square kilometer terrain of Souss-Massa National Park is made up of a combination of sand dunes, beaches and marshes that hug the Atlantic coast.
Flamingos, ibis, ducks, doves, herons, cormorants and sandgrouse are just some of the species that frequent the park.
The majority of visitors, however, come to see the rare and endangered bald ibis, which is native to the area.
Spring and October are the best times to visit for bird watching.