The children’s clothing brand is committed to using quality Australian cotton to produce over four million pieces of children’s clothing. Introducing Australian-grown cotton into the brand’s commodities portfolio, Cotton On Kids also tells the stories of two cotton farming families from Emerald, in the Central Highlands region of Queensland, which were filmed on the pitch earlier in the season, Cotton Australia said in a press release.
“We couldn’t be more excited about the launch of this new range, it’s something we’ve been dreaming about and planning for some time now and we can’t wait to bring it to our customers. Cotton On Kids aims to make a positive difference in the lives of not only our customers but also the people around us and we know this new range of cotton grown right here in our garden will be something they will love,” Cotton On Kids customer manager Marina Berber noted.
A new partnership between Cotton Australia and Cotton On Kids featuring cotton farming families has been launched, recognizing the quality of cotton grown in Australia, considered some of the best and most sustainable in the world. Cotton On Kids is a leading children’s clothing brand and part of Australia’s largest global retailer Cotton On Group.
“We are delighted to be working with Cotton On Kids to source sustainable cotton for their children’s collection. We have worked with the group since the beginning of cotton marketing on a range of issues such as Better Cotton and circularity and now is the right time to formalize the partnership recognizing their strong commitment to Australian cotton fibers,” Brooke Summers, cotton supply chain consultant to Cotton Australia Marketing noted.
“The Cotton On brand is a perfect fit for Australian cotton because they have a long-term plan and they want yarns and fabrics that are sustainably grown by trusted farmers. Australian cotton growers certainly tick those boxes,” she added.
Aaron and Carly Kiely along with Laine and Lucy Thomson, and their children, will feature in a series of in-store and online promotional materials letting consumers know where their cotton garments started in the field.
Fibre2Fashion (RR) Press Office